The exhibition was held in the Rare Books Exhibition space, Sir Louis Matheson Library, Monash University from 27 March - 5 June 2014. Opening address given by Gene Bawden, Deputy Head, Design (Communication Design), Faculty of Art Design and Architecture, Monash University. This Rare Books collection exhibition of advertisements and advertising ephemera surprises us as it reveals signs of changing social values in Australia and internationally over time. Thus, each item is an important cultural artefact and social document. The items on display are but a fraction of such material held in Rare Books. The library has been collecting advertising materials and other ephemera since the early 1990's in support of research by social historians.
Overell, Richard et al., “Men of Stamina, women who Dare: an exhibition of advertising material from the Rare Books Collection 27 March - 5 June 2014,” Monash Collections Online, accessed March 23, 2018, http://repository.monash.edu/items/show/13413